May 2010 Bridal Show Highlights

Get Connected with Bluegrass Area Brides!

Show Information and Tips

Our Exhibitor Show Package Includes:

-- Fully Furnished Booth Space ($550)
       Booth with Black Pipe and Drape
       Sign Hooks for vendor provided signage
       A 6 ft. or 8 ft. table, clothed and/or skirted
       Two chairs and a waste can
       Access to the Vendor Hospitality Room for complimentary drinks and food

-- Program, Directory and Website Listing
       Program Listing includes Company Name / Contact Person / Phone Number
       Directory Listing on www.lexingtonbridalshows.com Show Vendors page
       Web Page on the Virtual Bridal Show Tour

-- Contact List of Attending Brides
       List of Brides who attend the show within 5 days of show's completion
       Includes names, addresses, phone numbers, e-mail, etc.
       Request the list in printed form, Excel Spreadsheet or on mailing labels
       Utilizing this list after the show is an integral part of a successful show

-- Promotional Materials
       Post Card reminders will be mailed to pre-registered brides two weeks out
       Posters available to businesses that have store fronts
       Bags will be provided at registration to all brides to hold vendor information they collect
       (we ask that vendors not hand out their own personal bags, we have a sponsor who has paid
        for the show bags. We recommend packets of info that will fit in the large show bag.)

-- Give Aways
       At Registration, each bride will receive a copy of Beverly Clark's "Heartfelt Thank Yous"!
       This is a very useful resource that every bride should own.

       Door Prizes - We request that each vendor donate a small door prize. Prize vouchers will be
       drawn as the bride enters the show floor. Prizes will be claimed from the donor's booth.

       Vendor Door Prizes - Drawn at the end of the show. These usually include a drawing for a
       free booth for the next show, a gift certificate to a local restaurant, and a Tempur-Pedic pillow.
       These door prizes are provided by Tempur-Pedic and Weddings by Michele.

Show Guidelines

Fully Furnished Booth Space
       You are responsible for your own signage; banners work well hung on the draped background
       You may bring an extra table and supply your own cloth
       You will need to bring an extension cord to hook up to electricity
       Booth contents need to fit within the pipe and draped booth area.

Program, Directory and Website Listing
       You must return your registration form in order to appear in the Show Program and
       on the Directory Listing at www.lexingtonbridalshows.com Show Vendors page.
       Web Page on the Virtual Bridal Show Tour is free but you must supply us with info and photos.

Contact List of Attending Brides
       Do not distribute the List of Brides who attend the show to anyone.
       You may request it in printed, label or Excel format. Utilizing this list after the show is an integral
       part of a successful show.

Promotional Materials
       Please make sure you have enough promotion materials on hand to give to brides.
       Spring and Fall shows average 350 registered brides.
       Winter show in January averages 600-700 registered brides.
       Make sure your contact info is included on each piece

Do's & Don'ts
       Do find a show staff member if you need anything; we do our very best to help you in any way possible.
       Do make your booth fun and appealing. Engage the bride in conversation and make that personal connection
       that is key to eventually making the sale. Your booth comes with chairs, but I recommend using them
       sparingly.

       Do bring someone to help you in your booth. It allows you to take a break, get some food and relax in the
       vendor room, if only for 20 minutes, it can get you through the day.

       Do NOT distribute the Contact List of Attending Brides list to anyone.

       Do NOT break down your booth before 5:00 PM. I have made a commitment to brides that vendors will be on        hand to assist them until 5:00 PM. Early breakdown gives the brides the impression the show is over before it        truly is, and it is distracting to other vendors who are trying to conduct business. All shows slow down in the        last hour, but it does not mean there aren't brides who are interested in your services. Vendors who break        down early will not be invited to future shows.

Virtual Booth Information

       To keep the website a valuable resource for our brides, we request that you supply a photo and information        about your business for the virtual tour (see current examples) and links to your website and e-mail.

       Other service providers that have products and services of interest to brides (health and fitness, beauty,        homekeeping, financial planners, Realtors, etc.) are also welcome, so please pass the word to your        colleagues.

       Rates for a "virtual booth" are incredibly reasonable, and geared to be accessible to small and large        businesses alike. Show participants receive a booth free of charge, but even if you don't participate
       in the show, you can participate in the program.

       Please contact Michele Landers at LexingtonBridalShows.com, (859) 913-9132. Or, just send us an EMAIL        and let us know the best time and method to contact you.

Michele Landers
LexingtonBridalShows.com
2800 Ashbrooke Drive
Lexington, Ky 40513
www.lexingbridalshows.com
859-913-9132